Juliette Hogan is not a stranger in New Zealand’s fashion industry. Being one of the brightest young designers in the country, her namesake fashion label Juliette Hogan is a foundation label at Showroom 22, the PR agency for the label.
Juliette Hogan’s Summer 2009 Collection features the theme of “Some Other Time…” Continuing to design with her well-mannered muse in mind, she further explores the addition of a tougher edge to her designs playing with a balance of hard and soft. exposed zips on the denim dress and the otherwise coquettish floral printed may dress result in a perfect harmony between sweet and sass.
The now signature ‘Juliette Hogan sunray pleat’ story receives an update in the form of a sheen chiffon in oyster, coral, charcoal & black. the floor skirt offers a bit of drama against the flirty and fun trapeze dress. A more lively palette than previous seasons with the inclusion of the cherry red check, coral chiffon, and pink and green brights in the busy floral print. However, we still see the signature muted neutrals in silk habutai, cotton knit & antique lace. Silhouettes are brought together from a variety of eras with vintage detailing on the cute ruffle front pixie frock, the 50s dress is true to it’s name sake, while the mini perfect Skirt is reminiscent of subtle 80’s styling.
A confident and concise collection from juliette hogan as she once again serves up a must have selection of timeless, classic pieces set apart by a je ne sais quoi that makes you want to touch, feel and ultimately wear.
I love the whole relaxed look with the loose pants and especially the grandma jacket.
More About Juliette Hogan:
After completing a Bachelor of Design (Textiles) degree in Wellington 2001, Juliette spent time working for Chris and Helen Cherry as their design assistant. She then went on to win the Karen Walker/Steinlager ‘Dare To Be’ scholarship which her prize was to complete a senior year at Parsons School of Design, New School University, New York, arguably one of the world’s top two fashion design schools. While in New York, Juliette completed an internship with Rebecca Tailor’s design team.
In 2004 Juliette established her own label, making waves instantly with her ability to blur the line between classic femininity and contemporary fashion. Her clean minimalist approach to tailoring, along with her careful selection of textiles, textures and colourations make for functional yet beautiful garments. Each piece is modern yet shrouded in a timeless quality, making it able to surpass the seasons.
Above all Juliette’s collections are sensitive to simplicity of form and are infinitely practical. Her dedication to quality, style and femininity and her coolly sophisticated design sense ensure that her collections will continue to be anticipated and celebrated with each new season. Her collection was once described as ‘quietly sophisticated clothes that well mannered girls want to wear’; and that’s Juliette Hogan to a tee.
2007 saw Juliette open her flagship store on Ponsonby road in Auckland. 18 months later the label continues from strength to strength, with Juliette showing for the 3rd consecutive time at air New Zealand fashion week with a show that was dubbed her best yet with rave reviews.
What I like about Juliette Hogan is her styling and the fabric she uses. Her styling is great compared to other designers and a touch of vintage is flowing in her summer 2009 collection. The printed fabric used in the collection is also very unique and I love them! But one thing is that she has that Parson’s design style where the clothings are more commercial with a large portion of minimalist creativity.
So if you happen to drop by Auckland, don’t forget to visit Juliette Hogan’s boutique.